Squire attends UK Construction Week
Billed as ‘something for everyone’ UK Construction Week 2017 didn’t disappoint, with Birmingham’s NEC host to not one exhibition but many, all housed in the network of halls snaking throughout the venue. Whether it was full-scale demonstrations of construction techniques or glossy new examples of cutting edge machinery, footfall was at saturation point. There were carefully stage-managed ‘HUBs’, where industry leaders, engineers and experts could stand as speakers, addressing issues and opportunities within their field.
Discussions regarding the future of gas proved especially popular, with Cadent focusing onhow de-carbonisation of gas is a more cost-effective way of meeting future and cleaner energy needs than simply replacing it. Energy 2017 commandeered comparatively more HUBs and stages than most, addressing the scrutiny faced by the energy industry – from the existing demands on fossil fuels, to controversial ideas for extracting more resources, or how energy can be harnessed from less finite resources
Surrounded by experts and service providers from across the energy industry, UK Construction Week proved to be an excellent opportunity to forge new relationships, and broaden business networks. As a company looking to expand beyond our core base by recruiting partners to operate in other areas of the UK on our behalf, Squire found a potential ally in Aptus Utilities. With business cards exchanged and LinkedIn connections made, we’re now in the process of potentially kick-starting a collaboration with the Bolton-based multi-utility provider.
There is a question over whether exhibitions still have a place in business, or whether social media, web-design and the marketing tools of big business have replaced the need for a physical presence in a corporate circus. Ultimately, people buy from people and by creating physical connections on the floor, exhibitions are an opportunity to make instantaneous link between businesses and customers. Social media and technology strengthen these links, with UKCW 2017 kitting out hubs with live video streams and live Twitter feeds, helping stands and speakers elevate their profile through strategic use of social media.
Overall, UK Construction Week 2017 was a very successful event and preparations are already well underway for 2018 – although next time, I’ll be sure to schedule in a visit to the Beer and Ale festival!
By Steve Gray